Flooring

Carpet buying guide

In this guide, I will be sharing my tips for choosing your perfect carpet and recommended products.

Written by:

Stair carpet, striped carpet, berber carpet, underlay there are a lot of factors to consider when deciding which new carpet is best for you.


From measuring your room correctly, to finding the right type of carpet for your lifestyle, it doesn’t need to be as difficult as it may seem.


As an ScS carpet and flooring specialist, I am here with you every step of the way, to help make the process as easy as possible.


My easy-to-use carpet buying guide breaks down the world of carpets into four key steps.


It covers the basics, from different types and styles of carpets and carpet underlay, through to what accessories you’ll need.


It also explains the delivery process and everything you need to know about getting your new carpet fitted.

1. Choosing your new carpet


What type of carpet is for you?


Before you think about what pattern or colour of carpet you’d like, one of your first considerations should be what type of carpet is best suited to your home.


If you have small children or pets, you need to think about the different carpet 'piles' or the way the carpet is constructed, as well as durability and resistance to stains, so that you can find the most suitable option for your household.


I don't recommend using regular carpet in your bathroom or kitchen. Instead, our Cosy Bathroom carpet has been specifically designed and manufactured for your bathroom, with an added waterproof gel backing in a choice of 16 shades!


My four carpet categories make choosing your new purchase as straightforward as possible:

Modern loops 


  • Great for Modern-day family life
  • Various loop designs

Long lasting luxury


  • Great for children and pets
  • Durable
  • Ideal for all areas of the home

Softest touch


  • Soft and luxurious
  • Warm underfoot
  • Ultimate luxury

Statement piece


  • Modern of traditional options
  • Stylish and unique

Once you’ve decided which type of carpet pile is best suited to your room, now comes the fun part of choosing a colour or pattern.


At ScS, we have a wide range of plain and patterned carpets to choose from, both in store and online, as well as famous brands like Wilton carpets.


So, whether you've already got a style in mind or you’re open to experimenting with something new, we’ve got you covered.


You can choose online or instore between plain, textured, striped or patterned carpet.


Just as you would do whilst choosing what type of carpet is the most suitable, you should consider your choice of room when thinking about what colour or pattern you’d like.


Where is your new carpet going to be used?


Another thing to take into consideration when choosing a new carpet is what room it's going to be used in, different areas around the home will have different requirements.


We offer a range of living room carpets, dining room carpets, bedroom carpets and stair carpets.


High traffic areas such as stairs require a carpet with added durability to cope with heavy footfall.


Wool carpets are a great option for stairs as they offer luxurious comfort underfoot, while being durable and repelling any dirt and stains.


Get carpet samples delivered to your door.


To let you get a look and feel for your choice of carpet before you buy, we offer free samples for many of our ranges online.


Alternatively, you can visit your local ScS store to view our full range of samples in store.

2. Measuring up

Measuring your room ready for your new carpet might seem like the most difficult part of the process, but it's actually quite simple.


The golden rule is to measure the length and width of your room in metres, then add 10cm to both of these measurements to allow for cutting around doorways and any other fixtures and fittings.


You can find a full guide on how to measure a carpet here.


If you don't feel confident taking measurements yourself, call our online team on 0800 731 0048 for more advice, or go into your local ScS store for a free expert measurement consultation with our carpet & flooring specialists

3. Carpet underlay


Not to be overlooked, underlay is a hugely important addition to your purchase, providing you with extra comfort and insulation as well as helping to limit wear and tear on your carpet.


To get the best value out of your new carpet I'd always recommend buying new underlay alongside it.


Our carpet specialists will be happy to help you determine which type of underlay is best, from the five ranges we offer:

Comfy lay


  • 7mm thickness / 80 Density
  • Suitable for all rooms & recommended areas of light use

Comfy lux


  • 11mm thickness / 100 Density
  • Suitable for all rooms & recommended areas of heavy domestic use

Comfy deluxe


  • 11mm thickness / 145 Density
  • Suitable for all rooms & recommended areas of heavy domestic & contract use

Comfy extravagant


  • 10.7mm Thickness / 4000 Density
  • Made from super rubber suitable for all rooms
  • Recommended for areas of light use

4. Accessories and care


Now that you’ve chosen your carpet and underlay, you can turn your thoughts to accessories for that finishing touch.


Gripper rods work to hold your carpet in place and must be used all around the room, except in doorways.


If in doubt, call our online team on 0800 731 0048 and one of our specialists will be happy to discuss how much gripper rod will be needed for your room.


Door trims are used to separate and hold your carpet in place, as well as finishing off the edge of your carpet within a doorway.


Available in aluminium or brass and two different widths, our team can help you choose your best option, from cover strips, single edge, double edge or Z edge trims.

Your most common questions, answered

At ScS, we accept all major credit and debit cards in-store and online, including Visa, Mastercard, Maestro and American Express, as well as PayPal. In-store, you can also pay with cash. Alternatively, take advantage of our 3 years' free credit offer, 0% APR representative offer, available on all sofa and flooring purchases over £320. Max deposit is 50% of order value. Choose the 'Pay Monthly' option at the basket and one of our personal shopping advisors will then call you to walk you through the credit application and process your order.
As each order is tailor-made to your requirements, we’ll let you know when you should expect to receive your new carpet at the point of purchase. You can find out more information here. There is a £29.99 delivery cost for carpets, but this may increase if you live outside of a 30-mile radius of your nearest ScS store or within the London Congestion Charge Zone. Read more about delivery charges here. Exclusions: Appearance such as flattening – the appearance of any carpet can be significantly improved with regular maintenance, Please refer to our carpet care guide for details on a regular maintenance routine that will help maintain the appearance of your carpet.
The fitting of your new carpet is not included in the carpet delivery cost, and we do not fit flooring ourselves. However, we can arrange for an independent fitter to fit your carpet for you. If you’re buying online call our online team on 0800 731 0048 after you’ve placed your order, and they’ll be able to help you arrange your fitting. Payment should be made to your carpet fitter on the day of installation and the contract for the work is between you and the fitter. The carpet fitting rate is £4.20sq.m & Vinyl fitting £5.20sq.m. Minimum carpet fitting charge £63 (flat) £84 (stairs) & £5.00 additional per open plan/wrap round step. Minimum vinyl charge £65. You can find out more about our carpet fitting charges here.
At ScS, Fitting guarantee for 12 months, guarantees any re-stretch, re-attend needed within that time period will be free of charge from date of fitting. Many Carpet ranges comes with wear and stain warranties from our suppliers.
Buying a new carpet is an investment and we understand that you want your carpet to look good for years to come to get the best value for money. That's why we would always recommend buying our SOS Carpet Care Kit to help remove any stains when they occur. You can buy this in store or online, at the checkout. New carpets can shed fibres and flatten after fitting, but with regular vacuuming to remove excess yarn and help to lift carpet fibres back up, your carpet will stay fresh and fluffy for longer. For more advice and tips to care for your carpet, please read our carpet care guide.

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Jack Odgen

Written by:

Flooring Specialist

at ScS Coventry

12th October 2023

Jack is the Flooring Specialist based at the Coventry ScS store. Having been part of the ScS flooring team since 2019, Jack knows everything there is to know about the flooring ranges at ScS. Jack's favourite flooring is carpet as it can make a house feel more homely, has a nice underfoot feeling and can help to keep the house a little warmer.