Trending: Newstalgia

Combining the comforting nature of nostalgic design with a contemporary twist, discover how exactly to make it work in your own home with some of my expert advice.

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What is the Newstalgia trend? 

If this is the first time you’ve heard about the Newstalgia trend – you may be wondering what exactly it is. Described as marrying up the feeling of nostalgia and contemporary design, this trend will struggle to go out of style. 

Essentially, Newstalgia is the big interior trend that is taking Pinterest by storm!

This trend is all about mixing the old with the new, combining timeless décor with retro furnishings to give our spaces a contemporary but comfortable feel. Giving you the best of both worlds.

There is no right or wrong way of working with this trend. Create something personal to you, and think about what gives you those nostalgic vibes whilst mixing in those modern-day tech essentials.

This is also the ideal way of tapping into sustainable styling which is huge right now, as many people are becoming far more considered in their interior choices.

So pull out those reclaimed items and give them a new lease of life by upcycling .. this is a detail at the very heart of this trend.

As personalisation is at the heart of Newstalgia, the beauty of it is that you can put your own unique spin on the trend, feeding into the idea that your home truly is a reflection of you – no wonder it’s taking off!

How do you get the Newstalgia look?

Now I've let you in to more about the trend, it’s time to think about getting the Newstalgia look and introducing it throughout your home.

Luckily it’s easy to pull off as it’s all about curating pieces that mean something to you so there is no right or wrong. 

Whether you mix it up with your beloved antiques and favourite contemporary accessories, or you invest in a classic piece of furniture that has a modern twist (such as a Chesterfield sofa), this trend will feel incredibly warming yet reassuringly familiar. 

Put personality into your space with the Newstalgia trend.

The first thing to remember when creating this trend is that everything doesn’t need to match – in fact, that is the rule! This isn’t a trend for the minimalist.

It’s not about stepping back in time, it is about pairing old and new.

Picture walls are a popular trend .. remember those picture frames you were left by your grandma - this is the perfect time to dust them off and mix them up with some modern artwork.

If you don’t happen to have any heirlooms or particularly retro ornaments, antique shops and reclamation yards will be your new best friend! Upcycling vintage items is the most inventive way of bringing this aesthetic to life.

Updating old pieces with new colours and fabrics. Give antique, baroque-style mirrors a fresh look. Reupholster the accent cushions from that hand-me-down sofa in bright colours or try adding wicker chairs to a reclaimed industrial kitchen table. 

Painting your door frames and moulding black is another way to add a simple yet modern feel .. throw in a vintage, brightly coloured rug as a statement piece. Flat weave, oriental style rugs are also a great feature and can really transform a somewhat plain space.

Or maybe add a velvet accent chair like our Lana chair with a stylish floor lamp to create a classic Newstalgia vibe.

Talking of lamps, luxe lighting styles are gorgeous and have the perfect retro feel to enhance this trend but not forgetting the modern twist.

Cleverly fusing comfort with convenience, our exclusive Fraser range in collaboration with Ideal Home has all the Newstalgia boxes ticked.

With angled arms and geometric accent prints, this collection brings an instant fun feel to your interior.

Combining the old and the new seamlessly, and taking inspiration from the 60s, this range offers elegance to your space. 

Retro-style sofas aren’t limited to large living rooms either, they can work brilliantly in small living rooms too.

What colours go well with the Newstalgia trend?

Whilst the Newstalgia can be tailored to your exact liking and colour scheme, there are certain colours that are foolproof. 

Brightly coloured, large print wallpapers are a good place to start to bring this trend together.

Reds and blues are predicted to be popular colours next year as well as pastels. Our Abbey range is available in the perfect pastel pink if this trend sounds up your street.

Bursting with character, it doubles up as comfortable seating and a centrepiece that’ll make you the envy of all your guests.

I think a combination of the above would be amazing for an effective take on a Newstalgia-themed room – not forgetting the black accents that’ll really make it pop.

Though if you want to keep it more subtle and classic why not stick to neutral colours, with tones of brown and tan with lots of wicker accessories and plants. Accents of blue in varying tones can work really well with this palette too.

Are you loving the sound of this trend? I certainly am. Try it for yourself, I already know you won’t be disappointed with the results! 

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Victoria Foster

Written by:

Stylist & Visual Merchandiser

at ScS

12th January 2024

Victoria is a stylist and merchandiser based at our in-house photo studio. Having been part of the ScS family since 2012, Victoria styles stunning home sets with the latest trends to showcase newly launched ScS products. With over 25 years of experience in styling and merchandising, she loves to keep an eye on the latest trends in the interior landscape. Victoria's favourite interior scheme is the Boho trend and loves to layer a mixture of different textures in her home. Her styling top tip is to always create a focal point in a room. Whether it’s a feature wall, a piece of artwork, or a bright patterned rug, having a focal point can help to drive the decisions on the rest of the rooms layout.