Privacy policy

The privacy and security of your personal information are extremely important to us. This Privacy policy explains how and why we collect, use, store and protect your personal data, so that you can feel confident about sharing your information with us. 

About us

A. Share & Sons Limited, trading as Poltronesofà (‘we’, ‘our’, ‘us’) is the Data Controller responsible for your personal data.

Our details are as follows:

• Registered Company Name: A. Share & Sons Limited
• Trading Name: Poltronesofà
• Company Number: 00323778
• Registered Office: 45-49 Villiers Street, Sunderland, SR1 1HA
• We are registered as a Data Controller with the UK Information Commissioner’s Office (ICO). 
• ICO Registration Number: Z1588442

Collecting your personal information

When you place an order with Poltronesofà in store, through our website or via our telesales team or when you register for an online account or create a wish list, we collect and store personal information.

This information is primarily used to enable us to provide products and services to you. We may also use your personal information for related administrative purposes, and, where you have consented, for marketing purposes.

Please see the ‘How We Use Your Personal Information’ section below for further details. We may collect, store and use the following kinds of personal information:

• Information about your browsing device and your visits to and use of our website, including your IP address, geographical location, browser type, referral source, length of visit, entry and exit points and number of page views.
• Information relating to any transactions carried out between you and us, including transactions made on or in relation to our website, details of any purchases you make of Poltronesofà goods.
• Information about how you interact with our website, our emails or our social media pages, including information about email opens, clicks and your communication preferences.
• Information you provide when registering for and using an online account on our website.
• The email address you provide to receive a wish list you have created either on our website or when using a tablet in one our stores.

When placing an order, it is a contractual requirement for you to provide certain information, including your contact details, the delivery address for your order and other mandatory information required during the order process.

If you choose to apply for a finance agreement, this will include a credit check to assess your application.

Information we do not collect ourselves

We may collect certain categories of personal information indirectly from third parties, including:

• Credit reference information in connection with finance applications
• Confirmation of payment from payment service providers
• Information required to administer finance agreements
• Delivery confirmation from delivery providers
• Inspection reports relating to products or services
• Legal advice or documentation relating to disputes
• Report or information relating to a dispute

Sharing your personal information

To fulfil our contractual arrangements with you and to provide the products and services you purchase from us, we may share your personal information where necessary with the following third parties:

• Furniture suppliers
• Delivery contractors
• Third-party service technicians

We act as a credit broker, not a lender and we may facilitate finance agreements to enable you to pay for your goods through our finance providers.

Our finance providers are third-party data controllers; further information about how they use your personal information can be found in their respective Privacy Policies, which are available via the links below:

• Creation Consumer Finance
• V12 Retail Finance

If you purchase an extended warranty for your products, your personal information will be shared with Castelan Group to arrange your policy. Castelan Group is a third-party data controller, and further information about how they use your personal information can be found in their Privacy Policy, which is available here.

To help improve our products and services and to personalise your experience, your personal information may also be shared with selected third parties. Where your personal information is shared with our service providers, they will only have access to the information necessary to perform their services. We will not permit them to use your personal information for their own purposes.

We may also share your personal information with the following types of organisations:

• Credit reference agencies
• Payment processors
• Third-party couriers
• Product manufacturers
• Independent inspectors
• Professional advisers
• Dispute resolution services
• Other service providers
• Other recipients where permitted or required by applicable law

Transfers of personal information outside the United Kingdom (UK)

Some of the third parties we share your personal information with may be located outside the UK.

Where your personal information is transferred outside the UK, we ensure that appropriate safeguards are in place to protect your personal information in accordance with applicable data protection laws. This may include the use of approved contractual clauses or other lawful transfer mechanisms.

Some of our service providers may store or process personal information in countries outside the UK.

If you would like further information about how your personal information is protected when transferred outside the UK, please contact us using the details provided in this policy.

How we use your personal information

We may use the personal information we collect to operate our business and to provide you with the range of products and services we offer. This includes using information to improve our products and services and to personalise your experience with us.

We may share your personal information with your consent, or where necessary to complete a transaction or provide updates regarding the products and services you have ordered.

We use the personal information you provide us with in the following ways:

• To answer your queries, including if you contact us by any means, such as through social media pages or our website.
• To maintain our customer relationship management and resource planning systems for customer orders.
• To ensure customer service levels are maintained including monitoring records of calls made to and from you.
• To sell goods and services during the order process.
• To inform you of offers, promotions and items in your wish list (basket), depending on your selected marketing preferences.
• To process your wish list, including sending it to you for review if requested, and allowing you to use it later to make purchases in store or online.
• For crime prevention and detection, including CCTV and reporting possible criminal acts or threats to the relevant authorities.
• To collect debts, deal with disputes and bring or defend legal claims involving our company. This may include credit checks, the involvement of legal advisors, dispute resolution services and the Financial Ombudsman Service.
• To send you relevant marketing communications that you have opted in to receive. This may include special offers and promotions based on your activity, which may also appear in your online account. You can opt out at any time by using the unsubscribe link in the email, updating your marketing preferences in your online account or emailing privacy@poltronesofa.co.uk.
• To invite you to complete customer surveys, either in your online account or by email, where you have agreed to participate.
• For research and statistical purposes, including improving our product, services and customer experience.
• To analyse your preferences and interactions with us, including how you engage with our website, emails, social media and other services.

Automated decision-making

We do not use automated decision-making when creating a contract of sale. 

Some third-party providers, where relevant, may use automated decision-making, for example, in relation to finance applications. However, you have the right to appeal or request review directly with the third-party provider.

When we use your personal information

We only use your personal information under certain circumstances. These include:

• Consent - when you have given consent for one or more specific purposes.
• Contract - where processing your personal information is necessary for the performance of a contract with you, for example, when you place an order or use our services.
• Legal obligation - where we are required to process your personal information in order to comply with a legal or regulatory obligation.
• Legitimate interest - where we have identified a legitimate interest of ours or a third party, provided that this interest does not override your rights and freedoms. For example, we may use your personal information to send you email communications with details of offers, promotions, new products and the latest trends. Where this communication is based on your consent, you may withdraw your consent at any time.

Sensitive personal information

In exceptional circumstances, we may collect special category (sensitive) personal information, such as health-related information. For example, you may voluntarily provide health information as part of a delivery instruction. Where you choose to provide this information, we will treat this as your explicit consent for us to use that information for the specific purpose for which it was provided (for example, to make appropriate adjustments for a delivery). 

You may withdraw your explicit consent for us to use your sensitive personal information at any time. 

Where necessary, we may share sensitive personal information with law enforcement authorities, for example by providing CCTV footage of a crime being committed for the purpose of preventing or detecting unlawful acts. In such cases, this may be done without consent where obtaining consent would prejudice that purpose.

Cookies

We rely on your browser settings to indicate your consent to the use of cookies and similar technologies on our website. You may withdraw your consent at any time by adjusting your browser settings to refuse or disable cookies. 

For further information about how we use cookies and how you can manage them, please see our Cookie Policy.

Withdrawing consent

You may withdraw your consent at any time, except in cases where your browser settings control cookies. To withdraw consent for all other uses of your personal information, please contact us using the details provided in this privacy policy.

Your rights

As the Data Controller, we are responsible for how your personal data is processed. You have the following legal rights under UK data protection law, which you may exercise regarding the use of your personal information:

• Right of access: You have the right to request a copy of any personal information we hold about you. To do so, please email your request to privacy@poltronesofa.co.uk
• Right to object to direct marketing: You may object to the processing of your personal information for direct marketing purposes at any time. You can do this by using the unsubscribe link in any marketing email we send you, or by emailing privacy@poltronesofa.co.uk
• Right to object to processing based on legitimate interests: To do so, please email your request to privacy@poltronesofa.co.uk
• Right to update or correct your information: You have the right to request that any personal information we hold about you be corrected or updated. To do so, please email your request to privacy@poltronesofa.co.uk.
• Right to be forgotten: You have the right to request that we delete your personal information in certain circumstances. To do so, please email your request to privacy@poltronesofa.co.uk
• Right to restrict processing: You have the right to request that we restrict the processing of your personal information in certain circumstances. To do so, please email your request to privacy@poltronesofa.co.uk
• Right to data portability: You have the right to request that the personal information you have provided to us be transferred to another provider in certain circumstances. To do so, please email your request to privacy@poltronesofa.co.uk

How long we keep your information

We will retain your personal information for a period that is necessary to achieve the purposes for which it was originally collected or for which it will be processed further, whichever is longer. 

Your information will be kept for as long as needed to:

• Fulfil our legitimate business needs;
• Comply with applicable laws and regulations;
• Resolve disputes; and
• Enforce our agreements.

Please note that some of our warranties, which are contractual, may last up to 20 years. In such cases, it may be necessary for us to retain personal information for a period that reflects that the duration of the warranty.

We periodically review the personal information we hold and securely delete or anonymise data that is no longer required.

Withdrawal of consent

You have the right to withdraw any consent you have given us at any time. Withdrawing your consent will not affect the lawfulness of any processing we carried out based on your consent before it was withdrawn. 

To exercise your right to withdraw consent, please email your request to privacy@poltronesofa.co.uk

Complaints

You have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe that we have not processed your personal information in accordance with applicable data protection laws.

For more information or to make a complaint, please visit the ICO website: https://ico.org.uk.

Email marketing

On occasion, if you have made a purchase from us via finance, your finance provider may email you information about further credit that may be available to you. 

We do not sell or rent your personal information and we will never share your information with third-party companies for inclusion in their own marketing communications.

We send emails to our customers and subscribers. You can manage your communication preferences through the preference centre linked in those emails. 

You may unsubscribe at any time using the unsubscribe link in any marketing email we send, or by emailing privacy@poltronesofa.co.uk. Requests to unsubscribe will be processed within one week of receipt.

On occasion, if you have browsed a particular product or abandoned your basket mid-way through a purchase, we may use information from your consented cookie activity to send you emails based on your previous browsing behaviour. 

For further information, please see our Cookie Policy.

Please note that, under our purchase contracts, we are required to send you relevant and necessary updates regarding your order. This includes order confirmation emails and other service-related emails. 

Due to the legal necessity of these communications, you cannot unsubscribe from order-related or service emails.

Contact us

If you have any questions or concerns, or require further information about how Poltronesofà processes your personal information, please contact us by email at privacy@poltronesofa.co.uk or via our Contact Us page on our website.

This Data Privacy Policy was last updated March 2026.